What are UTMs and QR codes in mobility, and how does a URL builder with UTMs and QRs work?
A URL builder with UTMs and QR codes allows you to accurately measure the performance of physical campaigns, transit locations, or urban signage in mobility environments. UTM parameters make it possible to tag URLs with information about the source, medium, and campaign that generated a visit. QR codes, on the other hand, provide a physical bridge to digital content by letting users access a URL simply by scanning it from posters, vehicle wraps, taxis, stations, and more.
You can try this free tool, Google Campaign URL Builder, to create your own UTM parameters and easily track campaigns.
Benefits of using a UTM generator in QR code campaigns
Implementing a UTM generator in QR-based campaigns enables mobility companies, urban marketers, and transportation operators to precisely measure the performance of physical actions that were previously difficult to track.
📊 Accurate scan measurement by location
With customized UTMs embedded in QR codes, you can determine how many users scan a QR at a bus stop, inside a taxi, on a flyer, or on a digital billboard. Each QR can point to the same base URL, but UTM parameters (such as utm_source or utm_campaign) reveal the exact channel, medium, and action.
This effectively turns physical spaces into measurable digital channels, providing real user behavior data.
🔁 Comparison across formats and locations
Another major advantage is the ability to compare performance across different advertising formats. For example, you can identify whether a QR printed on a flyer performs better than one on a billboard or on an interactive screen inside a station.
This allows you to optimize budgets in real time—eliminating what doesn’t work and reinforcing what does drive conversions.
🧭 Attribution of local campaigns using a UTM & QR URL builder
By customizing UTMs in your QR codes, you can accurately attribute sign-ups, bookings, or visits to specific campaigns. This is critical for local marketing initiatives, neighborhood-based campaigns, or partnerships with taxi associations, events, or local businesses.
This level of segmentation gives you clarity on which area, vehicle, or physical asset generates the most engagement.
🛠 Continuous improvement based on real data
Finally, using a UTM generator enables data-driven optimization instead of relying on intuition. You can analyze which QR design generates more clicks, which campaign converts better, or which channel has greater reach.
When integrated with tools such as Google Analytics, you can visualize conversion funnels, analyze time on page, and detect behavior patterns to improve future campaigns.
Why is measurement important?
Many mobility campaigns are launched without knowing their true return. By using UTMs and QR codes, you gain visibility into which channels perform best, optimize your budget, and justify results to clients or investors.
How Deiviator does it
Deiviator includes a built-in module for generating UTM-tagged URLs and managing QR codes, allowing every physical touchpoint to be fully trackable. Data is displayed in integrated analytics dashboards where it can be cross-referenced with bookings, zones, and time slots.
Real-world use case
A mobility operator places QR codes at bus shelters in three different neighborhoods. When users scan them, they land on a customized landing page. Using UTMs, Deiviator identifies which area converts best and reallocates advertising spend in real time.
Conclusion
Mobility can be measured. You don’t have to limit yourself to digital-only channels—every physical interaction can become actionable data when the right tools are used. Deiviator gives you that capability without relying on third parties.
Explore the UTM & QR module QRs | Request a personalized demo
